PRIMA

PRIMA Music

Instead of asking who owns the platform, PRIMA asks who created the value. Every dollar generated by a listener should flow primarily to the artists whose music was actually enjoyed.

The people creating the value receive the smallest percentage

Record labels
Publishers
Collection agencies
Streaming platforms
Performance rights orgs
Distributors

Streaming aggregates billions of plays. DJs introduce millions of listeners to new music. Fans discover records inside live sets. Nearly all of that discovery creates value for centralised platforms instead of the people responsible for it.

A minute-based economy

Monthly subscription$10
Minutes listened100
Value per minute$0.10

Every subscription converts into listening minutes. Revenue is distributed according to actual listening, not artificial stream counts.

80% artist pool, 20% platform

80% to the artists actually heard20% platform fee

The platform fee covers handling the transaction and recording who listened to what. Everything else follows the minutes.

Revenue flows to the right creators

01

Listener

One subscription. One monthly amount, held against the minutes it buys.

02

Minutes consumed

Playback is measured as listening time, not as counted streams.

03

Artists actually heard

Each minute resolves to the producers, remixers, vocalists and DJs inside it.

04

Automatic distribution

No manual reporting, no royalty delays, no opaque calculation.

Every performance becomes a monetisable music graph

A DJ plays a five-hour set. Thousands of people hear unreleased music. Today the event ends and that discovery disappears. On PRIMA every record played is identified: released tracks, unreleased tracks, edits, bootlegs, exclusive IDs. Every piece of music earns attribution.

DJs are discovery engines

Black Coffee

A five-hour set carries an unsigned producer's record. Listeners replay that stretch for months. The listening minutes it earns are split evenly between the producer who made it and the DJ who broke it.

Peggy Gou

An unreleased edit surfaces inside a recorded set. It earns from the first minute it is heard, long before a release date exists, and the demand is already measurable when it drops.

Keinemusik

Every recorded performance stays in the catalogue as an asset. Replays compound: the featured producers keep earning, and the collective keeps earning for the curation.

Hypothetical illustration. Artist named for context only; no affiliation.

Discovery revenue sharing, 50/50

Original producer50%
DJ who introduced the track50%

Percentages can vary with licensing agreements. The principle does not: discovery itself has value, and both contributors participate.

Artist listening clubs

Resident
$9.99
  • Exclusive playlists
  • Recorded live sets
  • Early releases
Technician
$24.99
  • Behind-the-scenes production sessions
  • Exclusive edits
  • Member chat
Producer
$49.99
  • Studio sessions
  • Extended live recordings
  • Guest artist collaborations
Founder
Invite only
  • Limited membership
  • VIP experiences
  • Meet-and-greets

Live radio reinvented

Deep House Morning
Melodic Techno
Afro House
Organic House
Sunset Sessions

Evolving broadcasts curated by world-class DJs. Every minute consumed compensates every contributing artist.

Who created everything I am hearing?

ProducerOriginal record
RemixerClub rework
VocalistFeatured performance
CollaboratorAdditional writing
Unreleased IDAttributed, unreleased

Shazam tells you what song is playing. PRIMA tells you every artist inside the performance, and lets you follow, subscribe and buy in one tap.

Value before release day

Artists upload unreleased tracks. As those tracks appear in live performances, listening starts generating revenue immediately. When the record is officially released the audience already exists, the demand already exists, and the market has already validated it.

Why each side joins

Why artists join

  • Higher earnings per listener
  • Recurring subscription revenue
  • Ownership of the fan relationship
  • Live performances monetised
  • Unreleased music monetised

Why DJs join

  • Taste becomes monetisable
  • Playlists become valuable
  • Live sets become assets
  • Discoveries create recurring revenue
  • Every great set becomes intellectual property

Why emerging artists win

  • One respected DJ reaches millions
  • Every replay creates income
  • Every discovery creates new fans
  • Every live performance becomes marketing
  • Quality outranks platform optimisation

Why fans win

  • Better music discovery
  • Direct relationships with artists
  • Exclusive communities
  • Unreleased music and recorded sets
  • You know exactly where your money goes

The future of music should belong to the people who create it

PRIMA Music is not another streaming platform. It is the infrastructure for a creator-owned music economy, where every listening minute has value and every fan knows exactly where their money goes.